Only 6% of Companies are Frequently Running Highly Complex Tests to Improve Conversion Rates

By | 2018-01-31T01:33:57+00:00 January 30th, 2018|Categories: Uncategorized|

Only 6% of Companies are Frequently Running Highly Complex Tests to Improve Conversion Rates Findings recently published by RedEye show that although the vast majority of companies have the basics of testing in place, only a very few actually use highly complex tests, relative to the 45% using basic tests. ‘The ninth iteration of the [...]

Use our product to increase your conversion rates

By | 2018-01-30T01:01:08+00:00 January 30th, 2018|Categories: Uncategorized|

Use our product to increase your conversion rates Most businesses, including our own, have a constant tab open with our analytics, conversion rates, and various data analysis tools. Although to different entities each of these methods can be seen to be of various levels of usefulness, it is clear that some are much more important [...]

Some Basic Rules to Optimize Your User Experience

By | 2018-01-29T23:59:32+00:00 January 25th, 2018|Categories: Uncategorized|

Some Basic Rules to Optimize Your User Experience User experience is, especially these days, extremely important. The customer is always right. User Experience starts with what your client sees first and it should invoke a strong connection with the product or service, that includes for today’s tastes a simple sleek design and information readily available. [...]

How to A/B Test Cold Sales Templates – Sujan Patel

By | 2018-01-19T02:24:58+00:00 January 19th, 2018|Categories: Uncategorized|

How to A/B Test Cold Sales Templates – Sujan Patel     Cold email templates save you the time you’d otherwise spend writing out individual messages by hand. But all templates are not created equal. How can you tell whether the messages you’re sending are as effective as they could be? The answer is A/B [...]

Spotting Useful Patterns in Your A/B Testing Results

By | 2018-01-19T02:14:46+00:00 January 19th, 2018|Categories: Uncategorized|

Spotting Useful Patterns in Your A/B Testing Results A common problem people encounter is wrongly interpreting the results from A/B tests. Not only wasting money, but implementing changes that actually decrease conversion rates. Correctly interpreting your results essentially means thatyou have the ability to now only improve your conversion rates from passed tests, but also [...]

Non-Profit? Here are Some A/B Tests you Should be Running

By | 2018-01-15T06:07:27+00:00 January 15th, 2018|Categories: Uncategorized|

Non-Profit? Here are Some A/B Tests you Should be Running Test a variety of persona driven content. Some stories are more heartfelt than others. Some provoke a deeper emotional response from some readers than others. As odd as it sounds, it is true. More emotions is obviously directly correlated to more clicks. Test your stories. [...]

Chick-fil-A is Seeing Conversion Rate Increases After Implementing Results Given by Various A/B Tests: Ilyse Liffering Examines

By | 2018-01-15T06:00:52+00:00 January 15th, 2018|Categories: Uncategorized|

Chick-fil-A is Seeing Conversion Rate Increases After Implementing Results Given by Various A/B Tests: Ilyse Liffering Examines   Chick-fil-A had to update its “Chick-fil-A One” app after misled customers complained about having no other way to pay for meals than to upload their money into the app. Now, the brand is seeing that change pay [...]

Media Firms Adopt A/B Testing to Increase Traffic

By | 2018-01-15T03:47:46+00:00 January 15th, 2018|Categories: Uncategorized|

Media Firms Adopt A/B Testing to Increase Traffic Billion dollar media giant BuzzFeed has adopted A/B testing in order to test multiple versions of articles. Different headlines, different lengths, different thumbnail art. These are shown to a wide variety of website visitors where a rough conversion rate of each design is found; after which a [...]

Experimentational Marketing is Cheaper than a Failing Product.

By | 2018-01-15T03:41:09+00:00 January 15th, 2018|Categories: Uncategorized|

Experimentational Marketing is Cheaper than a Failing Product. Experimental marketing is an age old practice. In the 1920s Pepsodent toothpaste got the ball rolling by testing coupon’s in magazine’s and newspapers  -- an example of a paradigm shift in this field. In 1975 Pepsi introduced the taste test. Predictably it took a data routed science [...]

Marketing Optimization has a Rampant Pseudoscience Problem

By | 2018-01-12T02:16:51+00:00 January 12th, 2018|Categories: Uncategorized|

Marketing Optimization has a Rampant Pseudoscience Problem In the rapidly changing world of digital marketing, “real-time” has become the desired adjective for any action. While long-term optimization is everyone’s goal, marketers live in the “here and now,” with quarterly company goals and daily media targets. And while “optimizing in real-time” may sound alluring, it may [...]