Maximizing conversion rates

By | 2018-03-19T12:46:16+00:00 March 19th, 2018|Categories: Uncategorized|

Maximizing conversion rates Learn how to create a structured approach to improving online conversions to significantly impact both sales and ROI. Conversion rate optimization (CRO) has gained tremendous popularity in the last few years as more companies try to figure out a way to generate higher ROI from their existing online marketing campaigns… but it [...]

Lyft is testing monthly subscriptions for riders

By | 2018-03-19T12:39:54+00:00 March 19th, 2018|Categories: Uncategorized|

Lyft is testing monthly subscriptions for riders Lyft is testing a monthly subscription plan for people who tend to take a lot of rides, The Verge first reported. This is no surprise, given Lyft CEO and co-founder Logan Green said earlier this week Lyft would like to achieve in transportation what Netflix achieved in streaming media with subscriptions. There [...]

YouTube testing picture-in-picture on the web for simultaneous watching, browsing

By | 2018-03-19T12:35:03+00:00 March 19th, 2018|Categories: Uncategorized|

YouTube testing picture-in-picture on the web for simultaneous watching, browsing YouTube for Android and iOS have long featured a floating video player so that users can minimise what they’re watching and continue browsing. The Google video site is now testing this remarkably convenient functionality on the web. This picture-in-picture player is currently being A/B tested for a small subset of users. On the 9to5Google team, it [...]

Learn details of the a/b testing software industry

By | 2018-03-19T12:30:05+00:00 March 19th, 2018|Categories: Uncategorized|

Learn details of the a/b testing software industry The Global A/B Testing Software Industry Report 2018 is a professional and in-depth study on the current state of the A/B Testing Software Market. Key Company Analysis- Google Analytics, Optimizely, Unbounce, Symposeum, Instapage, ion interactive, Monetate, VWO, Convert Experiences, Exponea, Landingi, Crazy Egg, Omniconvert, Evergage, Dynamic Yield, Qubit Pro, [...]

How to Improve Your Conversion Rates through A/B Testing

By | 2018-03-19T12:23:00+00:00 March 19th, 2018|Categories: Uncategorized|

How to Improve Your Conversion Rates through A/B Testing When business owners start a website, they might not be aware of all the details that will affect its conversion potential. Covering all the bases that make a conversion-friendly website is an important turn on the road to success of every new business. In line with [...]

A/B testing – Tips

By | 2018-03-19T12:14:34+00:00 March 19th, 2018|Categories: Uncategorized|

Testing your landing pages When you know your target group, have a design following the tips and standards and it should work in theory. However, sometimes landing pages don’t work even though all rules are followed. That is why landing pages need to be tested and they constantly need to be improved. If you are [...]

The Tenets of A/B Testing from Duolingo’s Master Growth Hacker

By | 2018-03-05T07:55:35+00:00 March 5th, 2018|Categories: Uncategorized|

The Tenets of A/B Testing from Duolingo’s Master Growth Hack Gina Gotthilf, VP of Growth at language education platform Duolingo, is reluctant to spill one of her favourite A/B tests, but it’s too good not to share. “You know that little red dot on your app icon that indicates there’s something new, or something unresolved? That [...]

How to Do A/B Testing: A Checklist You’ll Want to Bookmark

By | 2018-03-05T07:45:51+00:00 March 5th, 2018|Categories: Uncategorized|

How to Do A/B Testing: A Checklist You'll Want to Bookmark When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a "feeling" can be pretty detrimental to [...]

A/B Testing Your Way to App Store Success

By | 2018-03-05T07:38:37+00:00 March 5th, 2018|Categories: Uncategorized|

A/B Testing Your Way to App Store Success Launching an app with the optimal branding, design, description, and more is tough without the help of A/B testing. Read on for some best practices. The fact that everybody wants their app to get noticed and perform well in the app stores is a no-brainer. A slightly [...]

Comparing A/B and Multivariate Testing – Anna Kayfitz

By | 2018-03-01T00:32:51+00:00 March 1st, 2018|Categories: Uncategorized|

Comparing A/B and Multivariate Testing How often do we attempt to decide the best colour for an add-to-cart button, or what subject line to use in an email, or the products to feature on the home page? For each of those choices, there is no reason to guess. An A/B test would determine the most effective [...]