8 Tips for Re-Engaging Inactive Contacts

By | 2018-04-08T05:34:41+00:00 April 8th, 2018|Categories: Uncategorized|

8 Tips for Re-Engaging Inactive Contacts On any given email list, 75 percent of email subscribers are inactive. And those inactive subscribers can damage your company’s reputation. Not only do they serve to keep your email engagement metrics low, but they put your messages into the graymail category. Graymail refers to emails people have opted to receive [...]

13 Tips for Creating More Effective Instagram Video Ads

By | 2018-04-08T05:23:16+00:00 April 8th, 2018|Categories: Uncategorized|

13 Tips for Creating More Effective Instagram Video Ads Instagram has more than 400 million users that share 80 million posts daily, making it a pretty compelling platform for advertisers – particularly as other platforms struggle with concerns over data and privacy. Instagram itself boasts a highly engaged audience and says its ads help drive awareness. The [...]

Can A/B Testing Maximise the Value of Website Traffic?

By | 2018-04-08T05:13:42+00:00 April 8th, 2018|Categories: Uncategorized|

Can A/B Testing Maximise the Value of Website Traffic? There are several ways that businesses can use A/B testing to help maximise the value of website traffic and in turn their sales. Here are a few tips on how to be successful in increasing your website traffic. Seamless online platforms are key in delivering benefits to [...]

2018 Email Resolution: Implementing the ‘3 Ps’ for a High-Performing Email Team

By | 2018-04-08T05:08:41+00:00 April 8th, 2018|Categories: Uncategorized|

2018 Email Resolution: Implementing the ‘3 Ps’ for a High-Performing Email Team When an email campaign succeeds, the upside is obvious; improved engagement and increased revenue. But what’s required to consistently repeat that success is less obvious. The truth is that email teams are often thrown together. They’re commonly comprised of people whose primary skill-sets [...]

A Step-by-Step Guide to Creating Engaging Emails for Your eCommerce Brand

By | 2018-04-08T05:04:07+00:00 April 8th, 2018|Categories: Uncategorized|

A Step-by-Step Guide to Creating Engaging Emails for Your eCommerce Brand Often overlooked, email marketing can be a game-changer if used correctly. Surveys indicate that it can drive up to four times higher ROI than other channels like social media. Part of the reason why this platform is so effective is that potential customers are already in [...]

The Power of Image – Advanced Techniques For Increased Engagement

By | 2018-04-08T04:54:15+00:00 April 8th, 2018|Categories: Uncategorized|

The Power of Image – Advanced Techniques For Increased Engagement We all want to increase engagement levels in our marketing campaigns, but how do we actually achieve significant improvements? One of the most overlooked parts of this are the images used to promote content. It may sound obvious, but relying on basic stock photography is [...]